Tourism Marketing

  Research Assistant, Conroe Convention & Visitors Bureau (Fall 2018)

• Conducted research to assist Conroe in better understanding and marketing to their target markets

• Generated practical implications to help them better position themselves against other CVB’s

• Provided a Case Study defining a new target market and attractions

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  Research Assistant, Lyman Orchards (Fall 2018)

• Conducted research to assist Lyman Orchards in better understanding and marketing to their target markets

• Generated practical implications to help them better position themselves against other companies

• Provided a Case Study defining a new target market and attractions and future developments

 

Cruise Management

  Research Assistant, Royal Caribbean International (Summer 2018)

• Assisted with new target market and benefits of cruising with their company

• Provided a Case Study defining a new target market and possible future activities, shore excursions, dining and destinations